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PEOPLE GROUP PROFILE

The Samoans of New Zealand

The Samoans of New Zealand, numbering approximately 176,000 people, are No Longer Unreached. They are described as a Polynesian ethnic group indigenous to the Samoan Islands, an archipelago in Polynesia that is politically and geographically divided between the Independent State of Samoa and American Samoa, an unincorporated territory of the United States of America They are an Diaspora people, with Samoan as their ethnic/kinship group and are in the Polynesian people cluster of the Pacific Islander Peoples. Their primary religion is Protestantism. They primarily speak Samoan.

Photo by Google. (2026). Image generated by Gemini 2.5 Flash: Samoan

Fast Facts:

Affinity Group: Pacific Islander Peoples
Country: New Zealand
People Cluster: Polynesian
Primary Language(s): Samoan (smo)
Primary Religion(s): Protestantism
Population: 176,000
Strategic Progress Index (SPI): No Longer Unreached
Global Status of Evangelical Christianity (GSEC): 10% or Greater Evangelical
People Group ID: PG018506
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Pray for the Samoans of New Zealand

Join others around the world in praying for the lost to be saved, the gospel to advance, the global Church to grow, and for laborers to be sent out and sustained in the harvest.

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Dig Deeper (Religion):

Primary Religion: Protestantism
Religious Affiliation: Christianity

40%
%
Protestantism Adherents

Dig Deeper (Language):

Primary Language: Samoan
Language Family: Austronesian

100%
%
Samoan Speakers

Media Resources in Samoan:

Films:

Provided by the Jesus Film Project

View all resources

Bible Resources in Samoan:

Provided by Faith Comes by Hearing

Or check out the Samoan bible at Bible.com

Linked from YouVersion

View all resources

Explore Lostness and Next Steps

Unengaged and Unreached

Strategic Priority Index (SPI): Unengaged and Unreached (SPI: 2), which means there are less than 2% evangelical Christian populations among which there are no known efforts focused on establishing self-sustaining churches consistent with evangelical faith and practice.
Lostness Priority Index (LPI): Significantly Reached People Group, (LPI: 6), > 20% Evangelical.
Global Status of Evangelical Christianity (GSEC): 10% or Greater Evangelical (GSEC: 6), this people group is greater than or equal to 10% evangelical

Next steps for the Samoans:
Begin signifcant prayer and fasting for this group
Send cross-cultural teams to discover and research this people group
Begin gospel seed sowing and church planting among this group

SPI: Unreached yet Engaged

The Samoans are Engaged yet Unreached, which means there are less than 2% evangelical Christian populations but there are sustained efforts at establishing self-sustaining churches consistent with evangelical faith and practice.

Next steps for the Samoans:
Continue prayer and fasting for this group
Continue gospel seed sowing and church planting among this group
Begin training up local leaders to lead and develop strategies to reach their own people

SPI: No longer Unreached

The Samoans are No Longer Unreached, which means there are more than 2% evangelical Christian populations and there are churches consistent with evangelical faith and practice. There is still more to be done among them.

Next steps for the Samoans:
Empower local believers to begin praying for their own people
Continue gospel seed sowing and church planting
Encourage local leaders to being leading church planting strategy and looking for Unreached and Unengaged groups nearby

Pray specifically for the Samoans of New Zealand

In the same way, let your light shine before others, so that they may see your good works and give glory to your Father who is in heaven.
readMatthew 5:16

Pray that those who are deceived about what brings peace will not settle for any lies they’ve heard about God and will diligently seek Him and be satisfied when they learn the truth about who He is and what He’s done.

The steadfast love of the LORD never ceases; his mercies never come to an end; they are new every morning; great is your faithfulness.
readLamentations 3:23-23

Pray that they will have hope in the Lord, knowing that His compassions never fails and that His mercies are new every morning.

The point is this: whoever sows sparingly will also reap sparingly, and whoever sows bountifully will also reap bountifully.
read2 Corinthians 9:6

Pray that as people place their faith in Christ, they will remember the principle of sowing and reaping, and be generous in their giving and serving, knowing that they will reap a generous harvest.

Finally, brothers, pray for us, that the word of the Lord may speed ahead and be honored, as happened among you, and that we may be delivered from wicked and evil men. For not all have faith. But the Lord is faithful. He will establish you and guard you against the evil one.
read2 Thessalonians 3:1-3

Pray that the Word of God will spread throughout this people group and be honored. Ask God to establish His people and guard them from the evil one, testifying to this whole people group of His great faithfulness.

Samoan Across Countries (ROP3 - 108580) reported in the following countries:

To download a comprehensive people group list in spreadsheet form, visit our Research Data page.

Peoplegroups.org relies on updates from the field and other organizations for much of our data, so if you have any updates, please contact us. We use various international naming standards. For a list of these standards and fields, visit our Definitions page.

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